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Regional Sales Manager PV - DACH (d/f/m)

JA Solar - Munich
Full-time
Permanent employee

Your mission

Position, Location, Department 
Full-time | Germany | Sales Europe 
  
Position Summary  
The Regional Sales Manager is responsible for commercial and people leadership across a defined sub-regional market cluster. The role drives revenue growth, market development, and customer engagement across multiple countries while leading and developing regional sales teams.
The Regional Sales Manager translates the European commercial strategy defined by the Regional Sales Director into regional execution plans, aligns commercial activities across the assigned countries, and supports the development of strategic customer relationships throughout the region. 
  
Reporting Line 
Reports to the Regional Sales Director 
Direct Reports 
Assigned regional sales employees, as applicable 
  
Major Responsibilities 
  
Commercial Leadership 
  • Execute the regional sales strategy for PV modules in alignment with European commercial objectives
  • Deliver regional revenue, margin, and order intake targets across the assigned country cluster
  • Guide and support Key Account Managers and Sales Managers in developing strategic customer relationships and executing complex commercial opportunities across the region.
  • Engage in senior-level negotiations and strategic partnerships for major opportunities.
  • Ensure consistent pricing strategy, pipeline management, and forecasting discipline across markets
  • Monitor regional market developments, regulatory frameworks, and competitive dynamics
  • Identifygrowth opportunities and strategic partnerships within the region
People Leadership 
  • Lead, coach, and develop Country Sales Managers and regional sales teams
  • Establish clearsales objectivesand performance expectations across markets
  • Conduct performance reviews and leadership coaching for direct reports
  • Support organizational development, succession planning, and capability building
  • Foster a collaborative and high-performance regional sales culture
Cross-Functional Collaboration 
  • Lead cross-functional collaboration with Technical, Logistics, Operations, Finance, Legal, and other functions to support complex regional business opportunities.
  • Ensure alignment between country strategies and European commercial objectives
  • Coordinate with Regional Sales Directors and HQ teams on strategic initiatives and major opportunities
Performance Indicators 
  • Regional revenue, margin, and order intake vs. target
  • Pipeline coverage and regional conversion rates
  • Forecast accuracy across markets
  • Country team performance and target achievement
  • Strategic customer development and regional market growth

Your profile

Required Qualifications 
  • Bachelor’s degree in Business, Engineering, Energy, or a related field preferred
  • Minimum of 10years of progressive experience in sales within the energy, solar, or related industries, including significant experienceleading multi-country commercial activities and formal people leadership responsibilities.
  • Extensive experience in B2B PV module sales across European markets
  • Demonstrated success in leading multi-country sales teams
  • Strong understanding of regional energy markets, regulatory frameworks, and customer segments
  • Fluency in English and German (C1: professional working proficiency)
Skills & Competencies 
  • Strong regional commercial leadership and market development capability
  • Proven people leadership in multi-country environments
  • Strong coaching, performance management, and talent development capabilities
  • Ability to align diverse markets under a common commercial strategy
  • Strong stakeholder management and cross-cultural leadership skills
Travel Requirement 
Frequent travel within the assigned region; occasional international travel as required. 

About us

JA Solar was founded in 2005. As a photovoltaic power generation solution platform we continue to advance the "One Body, Two Wings" strategy. The "One Body" refers to our main industry chain integrating silicon wafers, cells, and modules, while the "Two Wings" refer to our PV auxiliary materials and equipment industry and PV+ application scenario solutions. In 2019, JA Solar was officially listed on the A-share market (stock symbol: "JA Solar"; stock code: 002459). With continuous technological innovation, stable financial strengths, and a well-developed global sales and service network, JA Solar has been widely recognized by domestic and international customers and has been listed in the "Fortune 500 China 500" and "Global Top 500 New Energy Enterprises" for multiple consecutive years.